Blog

Guest Post: Social CRM and Firm Performance

September 10, 2012

Organizations increasingly recognize that their customers are among their most important assets.  Hence we have seen an increase in CRM across many industries. However, due to advances in technology and the Internet, CRM has transformed...

Customer Experience Management: A Podcast

June 14, 2012

We at CRMIT believe that Customer Experience Management is one of the emerging trends, where the future lies. This may mean 'CRM is not enough, it's going to be CEM Era now!' and we are...

Presentation on Customer Journey

May 22, 2012

A presentation on Customer Journey: An important ingredient in Customer Experience Management. Click below to view it from SlideShare: http://www.slideshare.net/nchokkan/cem-customer-journey-crmit

Book Review: The Asocial Networking By Dhiraj Kumar

April 23, 2012

In the last couple of years, we have read enough about Social Networks. Some of us understood what it was all about and got in there with clear goals, while many others went with the...

Measuring Customer Satisfaction

March 26, 2012

When it comes to building business, adding new customers to the pipeline is not the only crucial aspect that should be taken into account, retaining existing customers is equally important. Customer satisfaction actually works like...

Excelling in Service Quality

March 26, 2012

It is a dream of every services organization right from coffee shop to hi-tech professional services organization to excel in service quality. It is easier said than done. Measuring service quality is lot more difficult...

Oracle Fusion CRM : Territory Management

March 12, 2012

Oracle Fusion CRM provides an easy to use Territory Management module, for sales teams to organize their sales regions into multiple territories, based on various criteria / Dimensions (Example : Geography, Product, Industry, Account etc.,)...

Misusing CRM : How to understand / avoid this

February 23, 2012

How many times have you seen a person trying to use a hammer while fixing a car’s engine, despite knowing the fact that he will not succeed? Or may be somebody trying to drive a...

Pricing Models For Android Enterprise Applications

January 12, 2012

Last November, our Senior Director Naga Chokkanathan presented a session in "Droidcon 2011" Event, which is world's largest series of Android conferences. His speech is now available as a video, Thanks to Droidcon Team. To...

Socially skyward…

December 21, 2011

Whenever one travels by a flight, the primary concern is his/her co-passenger, mainly because one doesn’t have an option to change their seats even if the flight has vacant seats or it doesn’t have frequent...