Lot of buzz about Social Media / Social CRM / Social Campaigns. What is it all about? Our Director Naga Chokkanathan takes a small example and explains how someone can go from zero-to-email-to-social quite easily,...

In today’s world the ‘Customer Satisfaction’ and experience is a key performance indicator within any business verticals. Thus, Service requests/ complaints/ grievances coming from the customers through multiple communication channels; CRM Systems, E-mail, Phone etc....

What is the role of Marketing Automation in CRM? What benefits it can bring? A primer from our Business Analyst Mr. Pratik Bajaj: What an automation tool can offer could be mapped as: 1] Plan...

Typically, a CRM Implementation affects a major chunk of an organization's employee base. Hence, a good user adoption is necessary for the overall success of the initiative, in case users react negatively to the newly-launched...

Companies are increasingly taking the help of social media tools for marketing. Social networking is gaining importance as it can help to easily communicate, share information, and form new communities online. One of the hot...

Companies worldwide are looking to bring costs down of their IT operations. With rich talent pool of SaaS Developers, India is contributing significantly to SaaS Development worldwide. SaaS has big role to play in Web...

CRM is typically seen as a technology solution to solve a business problem. But in reality, if you don’t have a clear understanding of CRM as a functional entity and don’t appreciate its need for...

CRM can be termed as a revolution taken up by all enterprises to optimize their sales, service, marketing etc., and reap benefits. Any CRM basically starts with the generation of the customer database in the...

Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call. This may be a paid or...

Through the joint awards program, Gartner partnering with 1 to1 Media, has announced the CRM Excellence Awards for the years 2010-2011. The awards were bestowed on the organizations that had the quest for customer centricity...